MoreCooler.com: It's more cooler with the thing

To anyone that thought I was too big of a geek... I give you GoVeg.com: http://www.ncbuy.com/news/wireless_news.html? qdate=2003-07-18&nav=VIEW&id=8TSYY314166030718

Now, this is funny without my comments, but here they are anyway.

• "The-vegan-formerly-known-as Karin Robertson changed her name to the same as that of a vegetarian information website to encourage meat-eaters to become vegetarians."
  I'm convinced. Just keep me away from the guy named LightYourHairOnFire.com, because that might hurt.
• It says "GoVeg.com says her mother worried at first what she would do if she got married, but GoVeg.com says her parents know how much animal rights activism means to her."
  First, with a name like GoVeg.com, this won't come up. Second, is this really her mother's biggest worry? Mine would have been "People will realize you're a complete nut job."
• "23-year-old GoVeg.com, a Youth Project Specialist for the People for the Ethical Treatment of Animals, says her new name is a great conversation starter."
  I would imagine it to be quite the conversation ender as well. "Your name is what? Ooooookay, freak."

Now, that said... any volunteers to change their name to MoreCooler.com?