MoreCooler.com: It's more cooler with the thing

http://www.gamespot.com/all/news/news_6076592.html..

While I'm usually an opponent of any copy protection scheme, and I'm sure this will quite quickly be undone, it's still just clever enough to be admirable.

It let's you try the product before you sink money into it. RIAA, are you listening? I know it's hard to hear over the crying children you're suing, but you still might be able to learn something.

I think the "demo" type thing is accidental, or at least incidental. The idea is to make it not immediately obvious that a hacked copy is being used, so warez'ers might release a version that _seems_ to work, but doesn't actually provide the same product. At least that's how I read it.