MoreCooler.com: It's more cooler with the thing

We're on some weird site:
http://www.trafficmiracle.com/results/
I guess they're selling some spam type software? Not sure why morecooler is in their links? I'm confused..

that's tricky. They fill in the last spot of their quicklinks with the referrer.. so in our case, morecooler if you click on the link.. sheesh..

I just figured that out, wrote it down, and then see your comment.