MoreCooler.com: It's more cooler with the thing

Wow, google really can do everything. I haven't looked at this too much yet, but seems like a nice place to start.

Makes you wonder how the Google AdWords factor into this one, doesn't it?

I've been very underwhelmed with froogle. Granted, it scans a larger array of stores, but I'd much prefer something like pricegrabber or mysimon for ease of use.